Claire H.W. Lee | Senior Graphic Designer

Project

02 Feed to Feel 360 Campaign

Messy is beautiful.

KODAK Mini Shot makes it last.

The Architect's Problem Solving

The Challenge: Fragmented Identity

While KODAK holds massive legacy recognition, its modern brand presence had become fragmented and disconnected. The Mini Shot was perceived merely as a utilitarian device, lacking a cohesive emotional narrative to engage younger demographics.

The Objective: Brand Consolidation

To unify the scattered brand image into a single, powerful identity. The goal was to reposition the Mini Shot from a functional camera into an emotional artifact, strengthening brand loyalty and creating a distinct market presence.

The Strategy: "Feed to Feel" Campaign

We launched a 360° campaign contrasting raw, imperfect moments with a rigorously structured design system. This synthesis not only unified the brand voice but also served as a strategic funnel to drive measurable app downloads.

01-1 Digital Acquisition

01-2 Digital Acquisition

Figma

https://www.figma.com

Macbook Air

Execution Phases: * A 360° Omnichannel System.

01. Digital Acquisition

Online Banners & Newsletters. We initiated the campaign with targeted digital touchpoints. By deploying highly visual, emotion-driven banners and newsletters, we successfully captured audience attention and guided them into the brand's ecosystem.

02. Platform Renewal

Webpage Overhaul. To ensure a cohesive user journey, the core digital platform was completely redesigned. The webpage renewal aligned the chaotic legacy interface with the new 'Messy is Beautiful' brand language, creating a seamless conversion hub.

03. Physical Artifact

Wild Posters & Brochures. The digital narrative was translated into the physical world. Raw, textured wild posters and tactile brochures reinforced the camera’s identity not just as a device, but as a tangible artifact of memory.

04. The 360° Loop

Driving App Integration. Every online and offline asset was systematically architected to point back to one primary CTA: downloading the Kodak app. This closed the loop, turning emotional engagement into measurable business growth.