“Bridging high-end visual design with systematic structural logic. I build modular design frameworks that ensure aesthetic integrity and intuitive usability across complex ecosystems.”
Work Experience
Prime Digital Marketing
Senior Designer (Feb 2025 - Present)
- Established integrated design workflows between marketing and creative teams to optimize operational efficiency.
- Directed visual identity for global scales, including CES booth showcases, ensuring brand integrity across global channels.
- Deployed data-driven visual systems for A+ Content, utilizing A/B testing to refine cross-platform performance.
Freelance Design & Brand Consultant
Designer (Jun 2022 - Present)
- Strategic consulting on brand identity and digital presence, delivering end-to-end visual solutions for diverse scales.
- Developed modular identity systems, including pattern logic and comprehensive color architecture.
- Architected and developed comprehensive client websites from the ground up, translating brand identities into scalable digital interfaces.
D&B International Inc
Designer (May 2016 - Aug 2022)
- Executed large-scale promotional campaigns, contributing to 300% customer acquisition growth and driving a 3-4x increase in sales through high-impact visual assets.
- Developed and maintained brand identity guidelines to ensure visual consistency across diverse brand applications.
- Directed external design resources and cross-functional teams, overseeing the end-to-end production of brand assets to ensure strict alignment with core guidelines.
Skills & Tools
Core Expertise
Art Direction · Brand Identity Systems · Visual Strategy · Typography
Design & Production
Adobe CC (Ps, Ai, Id, Lr, Pr) · Figma · Cross-Platform Production
Emerging Tech & AI
AI-Assisted Ideation (Claude · ChatGPT · Gemini) · Vibe Coding
Languages
English (Professional Working Proficiency) · Korean (Native)
Education
Ewha Womans University B.F.A. in Fine Arts
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