360 Campaign
Feed to Feel.
CLIENT
KODAK Mini Shot
Role
Senior Graphic Designer
SCOPE
Design System, Process Optimization, Figma Migration, Global Localization
01 — The crisis
The Architect's Problem Solving
The Challenge: Fragmented Identity
While KODAK holds massive legacy recognition, its modern brand presence had become fragmented and disconnected. The Mini Shot was perceived merely as a utilitarian device, lacking a cohesive emotional narrative to engage younger demographics.
The Objective: Brand Consolidation
To unify the scattered brand image into a single, powerful identity. The goal was to reposition the Mini Shot from a functional camera into an emotional artifact, strengthening brand loyalty and creating a distinct market presence.
The Challenge: Fragmented Identity
We launched a 360° campaign contrasting raw, imperfect moments with a rigorously structured design system. This synthesis not only unified the brand voice but also served as a strategic funnel to drive measurable app downloads.
02 — the foundation
01 - Digital Acquisition
Online Banners & Newsletters. We initiated the campaign with targeted digital touchpoints. By deploying highly visual, emotion-driven banners and newsletters, we successfully captured audience attention and guided them into the brand's ecosystem.
02 - Social Engagement
Moving beyond static banners, we extended the campaign into the social media spaces users interact with daily. By leveraging familiar mobile formats like Instagram Stories and natural swipe interactions, we showcased various everyday moments—from families to pets. The goal was to make the 'Feed to Feel' message resonate on a more personal and relatable level through dynamic, interactive storytelling.
03 - Platform Renewal
Webpage Overhaul. To ensure a cohesive user journey, the core digital platform was completely redesigned. The webpage renewal aligned the chaotic legacy interface with the new 'Messy is Beautiful' brand language, creating a seamless conversion hub.
04 - Physical Artifact
Wild Posters & Brochures. The digital narrative was translated into the physical world. Raw, textured wild posters and tactile brochures reinforced the camera’s identity not just as a device, but as a tangible artifact of memory.
