Currently open to Brand Design Lead & Senior Brand Designer roles.
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Work Experience
Prime Digital Marketing
Senior Designer (Feb 2025 - Present)
Established integrated design workflows between marketing and creative teams to optimize operational efficiency.
Directed visual identity for global scales, including CES booth showcases, ensuring brand integrity across global channels.
Deployed data-driven visual systems for A+ Content, utilizing A/B testing to refine cross-platform performance.
Freelance Design & Brand Consultant
Designer (Jun 2022 - Present)
Strategic consulting on brand identity and digital presence, delivering end-to-end visual solutions for diverse scales.
Developed modular identity systems, including pattern logic and comprehensive color architecture.
Architected and developed comprehensive client websites from the ground up, translating brand identities into scalable digital interfaces.
D&B International Inc
Designer (May 2016 - Aug 2022)
Executed large-scale promotional campaigns, contributing to 300% customer acquisition growth and driving a 3-4x increase in sales through high-impact visual assets.
Developed and maintained brand identity guidelines to ensure visual consistency across diverse brand applications.
Directed external design resources and cross-functional teams, overseeing the end-to-end production of brand assets to ensure strict alignment with core guidelines.
Skills & Tools
Core Expertise
Art Direction · Brand Identity Systems · Visual Strategy · Typography
Design & Production
Adobe CC (Ps, Ai, Id, Lr, Pr) · Figma · Cross-Platform Production
Emerging Tech & AI
AI-Assisted Ideation (Claude · ChatGPT · Gemini) · Vibe Coding
Languages
English (Professional Working Proficiency) · Korean (Native)
Education
Ewha Womans University B.F.A. in Fine Arts