Branding
ALV
CLIENT
ALV
Role
Lead Brand Designer
SCOPE
Brand Identity, Naming & Story, Packaging Design, Art Direction, 3D Rendering
01 — Brand Vision
The Architecture of Scent.
Scents are the invisible architecture of memory. ālv creates a space where raw materials meet structural design. We believe that a scent is not just inhaled, but inhabited. Our modular diffusers are designed to stack, blend, and build a sanctuary for your daily rituals.
02 — reserach & discovery
Brand Story & Philosophy
Architecting the Invisible. ālv believes that scent is not merely a fragrance, but an invisible structure that defines a space. Just as walls and windows create a physical room, our scents build an emotional atmosphere. We provide the modular tools—stone, glass, and essence—allow you to construct your own sanctuary.
To Build Sensory Sanctuaries. To empower individuals to curate their environment through honest materials and structural scents, turning daily routines into architectural rituals
Target Audience & Values
Target Audience
→The Space Curator
Those who view their home as a gallery. They value aesthetics, form, and object permanence over fast consumption.
→The Ritual Seeker
Individuals seeking stability and mindfulness in a chaotic world. They appreciate the tactile act of assembling their diffuser.
Brand Values
01.
Structural Integrity
02.
Honest Materiality
03.
Modular Freedom
04.
Timeless Form
03 — core identity
Flexible Identities for Every Environment.
Adaptive Logo System
The ālv visual identity is built on a modular framework, mirroring the product's architectural nature. We established a responsive logo system to ensure consistency across diverse mediums.
The Full Lock-up incorporates phonetic notation, representing the brand’s archival and considered approach to scent. As the scale decreases, the system distills into a Wordmark for digital clarity, and finally into a standalone Symbol. The macron (¯) remains the constant visual anchor, preserving the brand's essence even in its most minimal form.
Minimum Size
Logotype with Slogan
[ a:lv ]
Digital: 40 px
Print: 14 mm
Standard Wordmark
Digital: 24 px
Print: 8 mm
Symbol Mark
Digital: 16 px
Print: 5 mm
[ a:lv ]
Ritual Paper / #F4F1EA
01—Primary Lockup
Main Visual(Large / Full Lock-up)
X
X
Dried Sage / #6E7569
02—Secondary Wordmark
Medium (Wordmark only)
Clay Stone / #9C8C81
03—Symbol & Icon
Small (Symbol ā)
A palette grounded in nature, structured by geometry.
Color & Typography System
The color palette is derived from raw architectural elements—paper, stone, dried sage, and carbon—creating a calm, grounded atmosphere.
Ritual Paper
#F4F1EA
Clay Stone
#9C8C81
Dried Sage
#6E7569
Silent Charcoal
#1F1E1C
04 — the system
The Customization System
The Library of Materials: Structural Foundations
Our system is built on honest materials. From the porosity of Travertine to the clarity of Glass, each element is chosen for its tactile quality and structural integrity.
MAT—01
Frosted Glass
MAT—02
Travertine
MAT—03
Terracotta
MAT—04
Verde Marble
LTD—01
Rose Quartz
LTD—02
Amber Glass
System Specifications
Module Width: 80mm (Architectural Standard)
Interlocking Tolerance: ±0.5mm
Origin: Ethically Sourced Stones & Recycled Glass
05 — deliverables & mockups
